-
Continue reading →: My Favorite Super Bowl LX Commercials – and What the Super Bowl Really Teaches Us About Marketing
The Super Bowl isn’t just the biggest game in football, it’s the biggest stage in marketing. While watching the game is fun, I look forward to watching the commercials even more. Like me, viewers expect ads, tuning in to see brands spend millions, and I mean millions, for just seconds.…
-
Continue reading →: In the Details: What Consumers Miss
People consume marketing passively, without any active effort or participation, throwing items into their carts and checking out without even realizing the strategic steps put in place. They may notice the aesthetics, but completely miss the intention. For me, I experience brands through the sensory, emotional, and cognitive touchpoints that…
-
Continue reading →: Seeing Life Through a Marketing Lens
Most people move through the world consuming brands, messaging, marketing, and experiences without stopping to question the effort, time, money, and why a product may feel polished, trustworthy, or even forgettable. For me, I notice every little detail from text spacing, to tone, consistency, and all of the subtle details…
Hello,
I’m Katie!
Welcome to my personal brand space, where I explore life through a marketing lens! I’m constantly noticing how messaging, design, and strategy influence the way we think, choose, and connect. Here, I share insights, reflections, and ideas that bridge creativity with thoughtful execution.
Let’s connect
Join the fun!
Enter your email address to stay up to date with this blog and receive notifications of new posts by email.
Through a Marketing Lens — by Katie Windfeldt 