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Continue reading →: How Influencer Marketing is Redefining Brand-to-Consumer Connections
Growing up in a digital-first world, I feel like I’ve had a front row seat to watch the rise of influencer marketing. From watching YouTubers casually share their favorite products to now seeing influencers earn thousands of dollars for a single TikTok or Instagram post, the shift has been fascinating…
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Continue reading →: The Impact of Tree Hut’s Packaging Glow-Up
As a consumer with a marketing eye, paying attention to product packaging rebrands and how brands choose to reposition themselves in a market is one of my favorite things to watch out for. For years, Tree Hut has been a recognizable name in the body care aisle, particularly known for…
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Continue reading →: The Return of the Jingle: How a TikTok Turned Into a Viral Marketing Moment
In recent years, jingles have slowly turned into a relic of old-school advertising. Brands have moved toward more cinematic commercials, influencer partnerships, and polished storytelling, leaving the catchy one-liners that once defined marketing behind. Personally, I couldn’t tell you the last time I heard, or remembered, a catchy jingle that…
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Continue reading →: Taco Bell’s Live Más LIVE: Revolutionizing Fast-Food Marketing
Today, Taco Bell did something that most fast-food chains have never attempted before, turning a menu reveal into a full-scale entertainment event. The brand’s third annual Live Más® LIVE streamed exclusively on Peacock from the Hollywood Palladium, featuring appearances from celebrities like Lil Jon, Demi Lovato, Fernando Mendoza, Doja Cat,…
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Continue reading →: Building My Brand: What Known by Mark Schaefer Taught Me About Becoming Known
Like many people in their first year after graduating, I found myself in a bit of a post-grad funk. I had the degrees, the ambition, and the work ethic, but I still felt like I was still searching for a direction and purpose in this next chapter. As part of…
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Continue reading →: In-N-Out: Consistency, Quality, & Simplicity Over Flashy Marketing
As an In-N-Out lover, regular, and brand observer, I recently found myself doing what I always seem to do best when I go there: observing their operation like a mini marketing case study. Changing it up from my usual, I got a Flying Dutchman whole-grilled-onion wrap (don’t knock it till…
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Continue reading →: Details Matter: Flying Southwest After Its Business Model Shift
Throughout my entire life, my family and I have been a die-hard Southwest family, never even comparing flights to other airline options. When you grow up loyal to a brand, you don’t just buy a ticket, you’re buying into an emotional connection. Southwest wasn’t just an airline to my family,…
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Continue reading →: What My CliftonStrengths Top 5 Reveal About My Leadership & Career
As marketers, we are constantly analyzing brands, strategy, and positioning, but rarely pause to analyze ourselves. A few months ago, I was given the advice that I should look into taking Gallup’s CliftonStrengths Assessment, an online tool that identifies your top natural talents across thirty-four themes, focusing on what you…
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Continue reading →: My Favorite Super Bowl LX Commercials – and What the Super Bowl Really Teaches Us About Marketing
The Super Bowl isn’t just the biggest game in football, it’s the biggest stage in marketing. While watching the game is fun, I look forward to watching the commercials even more. Like me, viewers expect ads, tuning in to see brands spend millions, and I mean millions, for just seconds.…
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Continue reading →: In the Details: What Consumers Miss
People consume marketing passively, without any active effort or participation, throwing items into their carts and checking out without even realizing the strategic steps put in place. They may notice the aesthetics, but completely miss the intention. For me, I experience brands through the sensory, emotional, and cognitive touchpoints that…
Hello,
I’m Katie!
Welcome to my personal brand space, where I explore life through a marketing lens! I’m constantly noticing how messaging, design, and strategy influence the way we think, choose, and connect. Here, I share insights, reflections, and ideas that bridge creativity with thoughtful execution.
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Through a Marketing Lens — by Katie Windfeldt 