Through a Marketing Lens — by Katie Windfeldt

One of the most interesting marketing stories to come out of the FIFA World Cup hasn’t involved an official sponsor at all. In an effort to protect the value of sponsorship agreements, FIFA is requiring non-sponsor brands to cover or remove visible logos from stadiums and any visible spaces. From…

Throughout my time in marketing and business strategy classes, we have consistently turned to the Trader Joe’s case study when discussing successful business models. It’s funny because while nearly every blog I’ve written has touched on keeping an eye out for marketing tactics, brands like Trader Joe’s have built success…

I recently came across the new maternity commercial from FIGS, released alongside their maternity collection drop on April 14, 2026, and it immediately stood out to me. At first glance, it might seem like just another product launch, but it felt like so much more than that. FIGS is already…

Companies aren’t just marketing themselves to consumers anymore, they also market themselves to future employees too. This shift, often called recruitment marketing or employee branding, highlights how competitive and transparent the job market has become and how businesses position themselves throughout the hiring process. Just like products or services have…

With Coachella 2026 Weekend 1 just wrapping up, it’s clear the festival has evolved far beyond just a music event and has turned into one of the most powerful marketing strategies in the world. As the largest festival in the U.S., it draws massive crowds, global attention, and more importantly,…