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Continue reading →: In-N-Out: Consistency, Quality, & Simplicity Over Flashy Marketing
As an In-N-Out lover, regular, and brand observer, I recently found myself doing what I always seem to do best when I go there: observing their operation like a mini marketing case study. Changing it up from my usual, I got a Flying Dutchman whole-grilled-onion wrap (don’t knock it till…
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Continue reading →: Details Matter: Flying Southwest After Its Business Model Shift
Throughout my entire life, my family and I have been a die-hard Southwest family, never even comparing flights to other airline options. When you grow up loyal to a brand, you don’t just buy a ticket, you’re buying into an emotional connection. Southwest wasn’t just an airline to my family,…
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Continue reading →: What My CliftonStrengths Top 5 Reveal About My Leadership & Career
As marketers, we are constantly analyzing brands, strategy, and positioning, but rarely pause to analyze ourselves. A few months ago, I was given the advice that I should look into taking Gallup’s CliftonStrengths Assessment, an online tool that identifies your top natural talents across thirty-four themes, focusing on what you…
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Continue reading →: My Favorite Super Bowl LX Commercials – and What the Super Bowl Really Teaches Us About Marketing
The Super Bowl isn’t just the biggest game in football, it’s the biggest stage in marketing. While watching the game is fun, I look forward to watching the commercials even more. Like me, viewers expect ads, tuning in to see brands spend millions, and I mean millions, for just seconds.…
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Continue reading →: In the Details: What Consumers Miss
People consume marketing passively, without any active effort or participation, throwing items into their carts and checking out without even realizing the strategic steps put in place. They may notice the aesthetics, but completely miss the intention. For me, I experience brands through the sensory, emotional, and cognitive touchpoints that…
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Continue reading →: Seeing Life Through a Marketing Lens
Most people move through the world consuming brands, messaging, marketing, and experiences without stopping to question the effort, time, money, and why a product may feel polished, trustworthy, or even forgettable. For me, I notice every little detail from text spacing, to tone, consistency, and all of the subtle details…
Hello,
I’m Katie!
Welcome to my personal brand space, where I explore life through a marketing lens! I’m constantly noticing how messaging, design, and strategy influence the way we think, choose, and connect. Here, I share insights, reflections, and ideas that bridge creativity with thoughtful execution.
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Through a Marketing Lens — by Katie Windfeldt 