Through a Marketing Lens — by Katie Windfeldt

Most people move through the world consuming brands, messaging, marketing, and experiences without stopping to question the effort, time, money, and why a product may feel polished, trustworthy, or even forgettable. For me, I notice every little detail from text spacing, to tone, consistency, and all of the subtle details that shape our perception as consumers, and always have since a young age. Growing up, I was always so intrigued by new product packaging, trends, and the ins and outs to how the business world worked. Marketing is more than just advertising, it creates alignment, consistency, and brand recognition and reputation over time that ultimately leads to the success for a business or firm. 

Diving into the nooks and crannies of business that the natural eye might overlook, I’ll break down strategic moves brands are making, analyze trending marketing moments, and explore real-world experiences through a strategic lens. More than just surface-level commentary, I hope to incorporate the “why” behind the many business decisions companies make and the long-term impact those decisions make. Spending the last five years of my life dedicated to growing my knowledge and skills within marketing and business, I am excited to share with you all the little thoughts that flash through my brain each day. 

Creativity is powerful, but without strategy, creativity fails to create lasting value for a brand. Standing out doesn’t always mean having to be the loudest, it means being consistent, intentional, and aligned throughout the brand. Through my thoughtful analysis and honest perspective, I hope to help you see the details that ultimately influence consumer behavior, trust, and successful results. If you’re curious about what is happening beneath the surface of business decisions happening right in front of us, you’re in the right place!